The Resource The tipping point : how little things can make a big difference, Malcolm Gladwell, (electronic resource)

The tipping point : how little things can make a big difference, Malcolm Gladwell, (electronic resource)

Label
The tipping point : how little things can make a big difference
Title
The tipping point
Title remainder
how little things can make a big difference
Statement of responsibility
Malcolm Gladwell
Creator
Subject
Language
eng
Summary
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET
Cataloging source
DLC
Dewey number
302
Index
index present
LC call number
HM1033
LC item number
.G53 2000
Literary form
non fiction
Nature of contents
bibliography
Label
The tipping point : how little things can make a big difference, Malcolm Gladwell, (electronic resource)
Link
Publication
Bibliography note
Includes bibliographical references (p. [281]-291) and index
http://library.link/vocab/branchCode
  • 3
  • 3
  • 3
  • 3
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Color
multicolored
Dimensions
21 cm.
Dimensions
unknown
Extent
xii, 301 p.
Form of item
online
Isbn
9780759574700
Isbn Type
(electronic bk. : Adobe Reader)
http://library.link/vocab/recordID
570713
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
15D01E26-724B-481A-9721-97CCE8F7D05D
System control number
  • (OCoLC)ocm80019646
  • (OCoLC)80019646
  • 380098

Library Locations

    • Richland Library MainBorrow it
      1431 Assembly St., Columbia, SC, 29201, US
      34.004625 -81.037160
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